The Business
The Boundary’s mission is to evoke emotion through imagery. Using proprietary technology and IP, The Boundary creates virtual reality experiences, short films, animations, and photo-realistic imagery to bring plans to life for architects and property developers.
Founded in 2014, The Boundary has rapidly gained an international reputation as a leading ArchVis studio, working with world-renowned architects including Renzo Piano, Tadao Ando, and Foster + Partners, on some the world’s most prestigious projects, including The Waldorf Astoria Hotel redevelopment in New York. Excellence in the architectural sector has enabled the business to roll its services into new sectors, including luxury automotive and eCommerce.
The Deal
Mobeus has invested £8.2 million, with further funding committed to support an existing acquisition pipeline. Mobeus introduced investing Chairman Andrew McGuinness as part of the deal. McGuinness has a strong track record growing creative agencies and was formerly CEO of TBWA and Freuds and co-founded two agencies: Beattie McGuinness Bungay and Seven Dials.
The Realisation
After a three year hold period, Mobeus sold The Boundary to Kester Capital, a well-regarded UK mid-market private equity firm, who invested alongside the management team Mobeus had originally backed.
The Impact
Mobeus provided follow on funding to make two key acquisitions in September 2021 and December 2023, which significantly expanded the company’s scale and capabilities. The transformational acquisition of New Zealand based Buildmedia extended The Boundary’s international reach and brought in market-leading technology. Since Mobeus’s initial investment, The Boundary’s profits have grown by 2.5x. The company now operates with 100 skilled 3D artists and software developers across three offices on three continents. The sale delivered a 2.4x MoC and a 37% IRR return for Mobeus 1.
