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Inbox Insight

The B2B demand generation agency

The Business

Inbox Insight is a technology-focused provider of content syndication and lead generation services. Using a combination of research, content, AI and data science capabilities, Inbox Insight identifies corporate buyers with a verified interest in its client’s service or product, from a combination of proprietary and third-party data sources.

From its offices in the UK, US and South Africa, the business serves a diversified and high-quality client base, representing both some of the largest technology and professional services businesses in the world as well as smaller high-growth VC and PE backed challengers.

The Deal

Mobeus invested £17.7 million in a combined debt and equity package to support the MBO of the business, with the incumbent team acquiring the business from its founders. Mobeus introduced Richard Atkins as Chairman as part of the process.

The Plan

Inbox Insight will continue to invest in their technology platform, as well as continue to refine their data science and analytics capabilities. The business has grown rapidly to date achieving a 20% CAGR over the past five years. Further investment in technology and data analytics will enable the business to continue to grow at pace, delivering greater volumes of larger campaigns.

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“The demand generation market continues to grow at pace. Providers who understand their first party audience and customer requirements, are service focused and go the extra mile for their clients have a massive opportunity in this market. With the support of Mobeus we will have the ability to further expand our presence and drive our business forwards through further investment in automation, technology, data science and audience analytics, which are all critical to delivering high quality demand services to B2B customers.”

Jamie Hendrie, Inbox Insight CEO