Gungho Marketing is a sales-outsourcing and appointment-setting business focused on the Regulatory Technology sector. Using a combination of telemarketing and email marketing, Gungho identifies corporate buyers of regulatory and compliance solutions from its proprietary database, and then sets up qualified sales appointments with client sales representatives. From offices in Dorchester and North Carolina, the business serves a diverse customer base with international reach, covering both some of the largest providers of compliance solutions in the world, as well as smaller PE and VC funded challengers.
Gungho is a clear market leader in RegTech. Under Mobeus’s investment the business will invest in its operations to enhance scalability, continue to build its proprietary database, and expand its offering into related verticals such as Legal Technology and Tax Technology. Mobeus introduced Jonathan Harman as Executive Chair as part of the process.
The investment was led by Chris Price and Dominic Draysey, and Guy Blackburn has joined the board on completion.
This transaction marks the first from Mobeus’ latest UK focused small-cap buyout fund, Mobeus V.
Chris Price, Mobeus Partner, said: “We are delighted to have completed Mobeus V’s first investment into Gungho Marketing. Our deep understanding of the marketing services industry allowed us to quickly identify the potential of the business and move to secure the opportunity for Mobeus. Tom, Chloe and the team have built a strong and unique platform and we look forward to helping them accelerate their growth trajectory over the coming years.”
Mobeus was advised by HMT (buyside corporate finance), Michelmores (legals & legal DD) Plural Strategies (commercial DD), HMT (financial DD), Stratton HR (management DD) and Grant Thornton (tax). The deal was introduced by M&A Advisory (vendor advisory) and the vendors advised by Outset (legals).