ATG’s record-breaking year

10 May 2023

Active Travel Group reports a record year of growth across all brands, with full year booked revenues of £42 million, up 47% on prior year and 38% compared to pre-Covid.


Sales across all product categories, walking, cycling and ski are trending materially above expectation and showing strong forward momentum through Summer 2023 into Winter 2023/24. The summer focussed Wilderness Group and Cycling for Softies brands are over 80% sold for the forthcoming season, and early ski bookings for Winter 2023/24 are trending 57% ahead of prior year.

To facilitate the Group’s ambitious growth plans, ATG has made some exciting changes to the senior-management structure including the creation of the new role of Chief Sustainability Officer which will be taken by Paul Easto, founder of Wilderness Group. Group CEO Craig Burton will continue to take oversight of all brands, with a focus on developing a number of significant growth opportunities, both organic and through M&A.

Commenting on the performance, Mobeus Partner, Justin Maltz said:

“Clearly COVID was challenging for ATG but a combination of our lower risk funding structure, which had no external debt, and this high quality management team means we have come through stronger than ever before. Our focus on the premium active segment is a sweet spot in the travel sector and ATG has proven to be a pre-emptive supplier in this segment with a quality of service that resonates with its loyal customer base.”