ATG acquires Inspired ITALY

16 January 2023

Mobeus-backed Active Travel Group (“ATG”) has acquired specialist adventure operator, Inspired ITALY, for an undisclosed sum.


The acquisition complements ATG’s existing ‘BSpoke’ and ‘Cycling for Softies’ brands with a platform for cycle operations in the heart of the sought-after central Italian regions of Tuscany and Umbria. This will be the group’s sixth European operating base for leisure cycling and their first in Italy, adding to existing French operations in Provence, Loire Valley, Champagne and Bordeaux, and English bases in Sussex and the Cotswolds.

Mobeus originally backed the MBO of Ski Solutions in 2017 and following the acquisition of Wilderness Scotland a year later, formed ATG. The group’s leading adventure brands offer tailor-made experiences from skiing and cycling in Europe and North America to hiking and sea kayaking in the Scottish Highlands.

Mobeus Partner, Justin Maltz, commented, “Inspired Italy provides additional scale and geographical coverage which will support the continued growth of ATG’s cycling brands, which has been considerable since Mobeus’s original investment. The management team have delivered an impressive recovery over the last 12 months, with the group delivering significant growth on pre-Covid levels. We continue to support the team in building the leading adventure travel group in the UK.”