The Business
Big Potato Games is a leading creator, licensor, designer and distributor of party and family games. The company is a leader and a rend-setter, with a rich portfolio of IP combining a growing list of established favourites with a reputation for creating innovative and exciting new titles. It now sells over 64 titles, both online and through retailers worldwide, in 44 countries in total.
Big Potato became a certified B-Corp in 2024 and employs 63 people in its London office, with a growing international presence in both the United States and Germany.
The Deal
Mobeus invested £16.2m to fund a buyout from private shareholders and an EOT with a view to accelerating new product development and international expansion. Mobeus introduced Judy Gibbons as Chair. She was formerly Chair of Wonderbly, the personalised books business, as well as Which?.
The Plan
Mobeus’s investment will enable the business to continue to invest in growing existing products to create more “big hitters” and enhance New Product Development. Sales will also be increased by maximising existing sale channels and increasing online sales. Controlling more distribution in-house will improve margins and facilitate category management – a plan Mobeus adopted extremely successfully in Star Brands. There is also potential upside by further developing its digital offering.
