Active Travel Group

A group of activity and adventure travel companies

Investment highlights

Active Travel Group logo

The Business

Active Travel Group specialises in tailor-made activity and adventure holidays, from skiing and cycling in Europe and North America, to hiking and sea kayaking in the Scottish Highlands. ATG’s award-winning brands include: leading winter sports operator Ski Solutions; Scottish Highlands-based adventure tour operator Wilderness Scotland; Irish adventure holidays operator Wilderness Ireland and outbound cycling and walking operators BSpoke and Cycling for Softies.

The Deal

We provided over £6m as part of the secondary buyout of Ski Solutions, with the clear objective of creating a more balanced, year-round activities business. We conducted a thorough acquisition search, which identified Wilderness Scotland as the most attractive opportunity, and we provided a further £3m to fund its MBO and acquisition by ATG.

The Plan

The enlarged group has rebranded to create Active Travel Group and is looking for potential bolt-on opportunities to further broaden its offering of summer and winter adventure holidays.

Key facts


Consumer & Healthcare


Mobeus IV

Deal type

Management buyout

“With true partnership from Mobeus, we are very excited to bring these businesses together under shared ownership. Demand for high quality experiential holidays on our own shores is booming, and the addition of Wilderness Scotland and Wilderness Ireland at once balances our current outbound offering with inbound, and unites a team of passionate, talented and entrepreneurial ski and adventure travel professionals across the British Isles.”
Craig Burton
Active Travel Group, CEO

The team

If you’re facing a similiar challenge, why not contact one of the team behind this investment