Mobeus was awarded ‘Small Cap Exit of the Year’ at the 2025 Mergermarket British Private Equity Awards for the realisation of our investment in Star Brands, the powerhouse behind the iconic Pink Stuff brand.
The award reflects the exceptional growth and ambition of the Star Brands team over our six-year partnership, during which we supported investment in leadership, strategic M&A and international expansion.
This is a great British success story – we took the product into over 120 countries around the world, increased sales five-fold and profits 15x under our ownership – acquiring its US distributor along the way – and then sold the business for £345m upfront consideration plus an earnout to a large US quoted company. It was the largest return in our history by some margin.
Thanks to Justin Maltz and Dominic Draysey who led the exit on behalf of Mobeus.