The Business
The Boundary’s mission is to evoke emotion through imagery. Using proprietary technology and IP, The Boundary creates virtual reality experiences, short films, animations, and photo-realistic imagery to bring plans to life for architects and property developers.
Founded in 2014, The Boundary has rapidly gained an international reputation as a leading ArchVis studio, working with world-renowned architects including Renzo Piano, Tadao Ando, and Foster + Partners, on some the world’s most prestigious projects, including The Waldorf Astoria Hotel redevelopment in New York. Excellence in the architectural sector has enabled the business to roll its services into new sectors, including luxury automotive and eCommerce.
The Deal
Mobeus has invested £8.2 million, with further funding committed to support an existing acquisition pipeline. Mobeus introduced investing Chairman Andrew McGuinness as part of the deal. McGuinness has a strong track record growing creative agencies and was formerly CEO of TBWA and Freuds and co-founded two agencies: Beattie McGuinness Bungay and Seven Dials.
The Plan
Supported by Mobeus, The Boundary will leverage its leading position in architectural visualisation services globally investing in sales and marketing, the creative team and technology; and continuing to bring VR experiences and photorealistic content to new sectors. Mobeus has agreed to provide acquisition facilities to support significant international growth.
