Parsley Box

Parsley Box

Quality nutrition brand helps elderly remain independent and in their own home

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Mobeus VCT Offers 2019/20 -

The Business

Parsley Box delivers quality ambient meals directly to the UK’s growing elderly population. It offers a range of more than 80 different ambient meals that keep for six months without being frozen and delivers straight to consumers nationally via next day delivery. Customers benefit from easier product storage, a better selection of meals and an on-demand service, contributing to a more independent and healthier lifestyle.
Founded in 2017, the business is delivering a revenue run rate of over £7 million per annum, and has completed 190,000 orders for over 100,000 customers.

The Deal

Mobeus invested £3 million of growth capital in Parsley Box. The business is set for further substantial growth following the cash injection.

The Plan

The investment will be used to accelerate product development, customer acquisition and recruitment.

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“Parsley Box was founded out of frustration in finding a meal solution for my mother. The traditional meal delivery services we saw were both very expensive and suffered from slow delivery. Parsley Box has reinvented the service by offering next day delivery and a wide range of meals.”

Gordon Macaulay, Parsley Box Co-Founder