Parsley Box

Parsley Box

The direct-to-consumer provider of ready meals focused on the Baby Boomer+ demographic

The Business

Parsley Box delivers quality ambient meals directly to the UK’s growing baby boomer+ demographic. Customers benefit from easier product storage, a better selection of meals and an on-demand service, contributing to a more independent and healthier lifestyle. 

The Original Deal

Having first backed this rapidly-growing business in 2019, Mobeus also participated in a £5 million funding round earlier in 2021. 


Mobeus supported the Initial Public Offering of Parsley Box on AIM. The Offering was oversubscribed, with strong interest from blue chip investors and retail customers. The market capitalisation of Parsley Box at the time of Admission, based on the Placing Price of 200 pence per share, was approximately £83.8 million.

The Impact

Parsley Box has built an attractive platform to continue its growth. Having realised a third of their equity holding,
the Mobeus VCTs’ total return to date, based on Flotation price, represents a 4.2x Money Multiple, an IRR of c.145% and a locked-in overall cash return of 1.4x. Moreover, the Mobeus VCTs continue to hold a substantial 13.7% of Parsley Box’s equity, allowing them to participate in the company’s future growth potential.

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“Parsley Box was founded out of frustration in finding a meal solution for my mother. The traditional meal delivery services we saw were both very expensive and suffered from slow delivery. Parsley Box has reinvented the service by offering next day delivery and a wide range of meals.”

Gordon Macaulay, Parsley Box Co-Founder

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