The ice cream alchemist, known for its market-leading vegan range.
The urban ice cream company is a true breakthrough brand, well-positioned for growth as the plant-based movement garners global attention. The products use all-natural flavours with no compromise on quality or taste. Northern Bloc has strong distribution in the retail sector, with listings in Waitrose, Co-op and Morrison’s. In 2020, Northern Bloc also became the first ice cream brand in the UK to introduce fully sustainable packaging, changing the plastic coating on its paper tubs to a fully recyclable, compostable alternative.
Mobeus, who invested £1.5 million, was attracted by Northern Bloc’s top tier positioning and the growth of the vegan market.
The funding will be used predominantly to drive further retail sales in 2021. Northern Bloc will also invest in increasing its production capacity, strengthening the team and focusing on brand experience across retail and out of home.
“Doing the right thing is at the heart of Northern Bloc, from leading the way in sustainable innovation to supporting our partners and customers. Partnering with a responsible investor was fundamental to our growth strategy and we’re delighted to be working with Mobeus, which shares our vision and values.”
Josh Lee, Northern Bloc Co-Founder