The media asset management software provider
IPV has developed one of the leading media asset management products, Curator, that makes video content easy to capture, access, edit, modify and transfer, in order to ensure consistency of message and increase audiences via digital, online and on mobile platforms.
Professional video content is increasingly important in marketing to prospects and customers, not to mention connecting employees across multiple locations. As the number of video files and the size of those files grow, brands require alternative and flexible solutions to manage video media content in ever shorter timeframes from remote locations.
IPV has an enviable blue-chip client base, including leading players across multiple verticals, such as HBO, Monster Energy, NASA, Nintendo, PGA Tour and Turner, with a significant presence across the UK and the US.
We led a £4 million investment round to back a senior team of proven operators. With further capital to support the sales and marketing function, IPV will be well positioned to target the digital marketing sector in both the US and the UK. This exciting market is growing at over 20% year-on-year. In our diligence and from speaking to customers, we have determined that IPV has a stand-out product.
The incoming investment will fund increased sales and marketing activity to deliver a focused and measured growth plan. The company will continue to transition to a subscription-based model, as it capitalises on its already established client base and expands its reach in the US. Proven operator Mark Fagan, who has previously delivered two successful private equity exits, leads the significantly enhanced management team.