The vegan and cruelty-free hair brand
Bleach London is a vegan and cruelty-free hair colour, hair care and make-up brand. The group’s dye-at-home hair colour and haircare kits continue to grow in popularity, with a Bleach kit sold every 45 seconds during the ﬁrst four weeks of the ﬁrst COVID lockdown.
Now, Bleach has launched an industry-leading, experiential ‘virtual salon’; new highly-responsive tech to deliver experimental, salon-grade, DIY hairstyles to its uniquely engaged young community of over half a million followers worldwide.
The total invested in Bleach to date is almost £10 million, co-led by Mobeus and Burda Principal Investments, with further participation from Talis and True Capital.
Supported by the fundraise, the business is investing signiﬁcantly in its internal infrastructure, an expanded senior management team, and an all-new, soon-to-launch loyalty programme. 2021 will see the business expand further into the US, with the opening of an LA location.
“It feels like a really natural extension of Bleach’s growth to anchor our next chapter in real, vibrant collaboration between our customers and our stylists. Our community, and a sense of DIY energy has always been at the heart of what we do. We’ve seen such transformation to our customers.”
Sam Campbell Bleach, CEO and Co-Founder