Bleach hair dyes bright colours

Bleach London

The vegan and cruelty-free hair brand

The Business 

Bleach London is a vegan and cruelty-free hair colour, hair care and make-up brand. The group’s dye-at-home hair colour and haircare kits continue to grow in popularity, with a Bleach kit sold every 45 seconds during the first four weeks of the first COVID lockdown. 

Now, Bleach has launched an industry-leading, experiential ‘virtual salon’; new highly-responsive tech to deliver experimental, salon-grade, DIY hairstyles to its uniquely engaged young community of over half a million followers worldwide. 

The Deal

The total invested in Bleach to date is almost £10 million, co-led by Mobeus and Burda Principal Investments, with further participation from Talis and True Capital.

The Plan

Supported by the fundraise, the business is investing significantly in its internal infrastructure, an expanded senior management team, and an all-new, soon-to-launch loyalty programme. 2021 will see the business expand further into the US, with the opening of an LA location.

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“It feels like a really natural extension of Bleach’s growth to anchor our next chapter in real, vibrant collaboration between our customers and our stylists. Our community, and a sense of DIY energy has always been at the heart of what we do. We’ve seen such transformation to our customers.”

Sam Campbell Bleach, CEO and Co-Founder

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18 months in review

All our new investments. follow-ons, IPOs and exits from the last 18 months.

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