Bella & Duke

The subscription home delivery service for premium raw dog food, making it easy for dog owners to feed their pets for optimum health

The Business

To make its highly-rated meals, Bella & Duke applies nutritional science, and sources the best local ingredients, which are blended in its own kitchen to human food consumption standards and frozen inside 30 minutes, before delivery on demand to customers’ doors nationwide.

All food arrives fresh without additives or preservatives. Management data indicates B&D will deliver in excess of 230,000 orders this year and is on track for 103% year-on-year revenue growth.

The Deal

Mobeus led a £3.5 million round into Bella & Duke, including existing angel investors. The business is also supported by Chair and serial entrepreneur Kevin Dorren. Kevin already works with Mobeus in his role as Chair of Parsley Box and has significant experience in scaling direct-to-customer businesses, including Diet Chef.

The Plan

With this funding, the business is capitalising on its early mover advantage in a fast-growing niche of the large and established pet food market by further investing in sales and marketing, and recruitment.

Bella & Duke
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“We consult the latest research, speak with ground-breaking scientists and thought leading vets, look at clinical feedback and listen to our amazing customers, so that we know our meals will make a huge contribution in helping dogs achieve optimum health.”

Mark Scott, Bella & Duke CEO and Co-founder

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