Parsley Box delivers £5m funding round to support steep growth trajectory
Parsley Box, the direct-to-consumer provider of ambient ready meals focused on the underserved baby boomer+ demographic, has completed a £5 million funding round to nourish the business for ongoing stellar growth.
Having first backed Parsley Box in 2019, Mobeus is its main institutional investor and has invested over £4 million in the Edinburgh-based nutrition brand in total. Driven by the accelerated shift in consumer behaviour to the convenience of home delivery, the company’s revenue has tripled since our first investment and the team now delivers a million meals a month.
The new funding, raised from existing and new investors, will provide a platform for the next stage in the company’s strategy. By 2050 25% of the UK population is projected to be 65 and over and this rapidly-growing demographic is sold on the benefits of convenience as much as any other.
Parsley Box was tipped as “one to watch” in the Sunday Times Fast track late last year and also featured in the top ten Fastest-Growing Direct-to-Consumer Start-ups in 2020, according to Sifted.
Josh Henshaw, who worked with Mobeus Non-Executive Director Bob Henry on the deal, said:
“Stellar growth at Parsley Box has outperformed our original investment case and this new funding will provide headroom for further expansion. Mobeus is delighted to have invested in such a well-run, customer-focused, fast-growing business.”