Mobeus leads £3.5m investment into Bella & Duke, the premium subscription health food for dogs
Mobeus has led a £3.5 million round into Bella & Duke (“B&D”), the subscription home delivery service for premium raw dog food, making it easy for dog owners to feed their pets for optimum health.
As consumers increasingly prioritise the convenience of home delivery, and focus on fresh, natural ingredients for themselves, so too are they seeking those benefits on behalf of their pets. Management’s latest data indicates that B&D delivers around 11 million meals a year to the 45,000 dogs on its database and is on track to deliver 105% year-on-year revenue growth.
To make its highly rated meals, the team scrutinises and applies nutritional science, and sources the best local ingredients, which are blended in its own kitchen to human food consumption standards and frozen inside 30 minutes, before delivering on demand to customers’ doors nationwide, so all food arrives fresh without additives or preservatives.
According to a recent B&D survey, 91% of owners saw an improvement in their dogs’ digestion and overall health within eight weeks, when they switched to raw. There was a 100% improvement reported in dogs with IBS.
With this funding, the business aims to capitalise on its early mover advantage in a fast-growing niche of the large and established pet food market by further investing in sales and marketing, and recruitment.
Founded in 2016 by CEO Mark Scott and COO Tony Ottley, after their own dogs died prematurely from cancer, the business is also supported by Chair and serial entrepreneur Kevin Dorren. Kevin already works with Mobeus in his role as Chair of Parsley Box and who has significant experience in scaling DTC businesses, including Diet Chef. Mobeus Investment Executive, Joshua Henshaw will join the Board.
“This is a fantastic opportunity to work with Kevin and B&D’s strong management team on another high potential subscription business. Convenience coupled with quality has resulted in a compelling offer.”
Bella & Duke was advised by FinnCap. Third party due diligence was carried out by Quest Corporate Finance (FDD), RPC (Legal DD) and Darren Hall (Operational DD).
09 March 2020
“We consult the latest research, speak with ground-breaking scientists and thought leading vets, look at clinical feedback and listen to our amazing customers, so that we know our meals will make a huge contribution in helping dogs achieve optimum health.”
Mark Scott, CEO and Co-founder