Mobeus hires Marketing Director to focus on brand and communications
Mobeus Equity Partners has appointed Amy Reyniers as Marketing Director.
Amy will lead brand, marketing and communications for the business, as it moves into its exciting next phase of development, having raised its first institutional fund.
Amy specialises in brand leadership and development, and has a broad range of strategic marketing communications experience in professional and financial services businesses, including at PwC Corporate Finance and Mitsubishi UFJ Financial Group. More recently, Amy has also worked as a marketing consultant to a range of clients, including an edtech start-up, giving her insight into the challenges facing small businesses.
Ashley Broomberg, Partner, comments, “Mobeus is recognised and trusted in the marketplace for delivering on deals, backing great management teams in great SMEs, and working in close partnership with those teams. Now that we have successfully raised our first institutional fund, following the change in VCT rules, we have repositioned our business to focus on growth investments and buy-outs. This was the right time to make a strategic marketing hire to reinvigorate our brand and communications.”
Amy Reyniers added, “This is a fantastic opportunity to make an impact on a business with huge potential and a very interesting story to tell. The leadership team is committed to investing in its brand and marketing, and has a clear vision for the next phase of growth.”