G=mc2 provides technology-enabled, strategic consultancy to owners of iconic global brands, including Unilever, Danone, Harman and Mondelez. The business is positioned to benefit from strong market tailwinds, as leading brands increasingly invest in data-driven decision-making and are able to derive intricate cultural insights from social media. This is powered by a proprietary AI platform – Visible – which helps clients understand what consumers are thinking today and how to position and innovate their brand for the future.

The Deal

Mobeus invested £15.8m for a majority stake in G=mc2, to fund continued expansion and international growth. As part of the transaction, Mobeus introduced a new Chair and CFO to the business, to support G=mc2 growth strategy and operations.

The Plan

With Mobeus’s support, G=mc2 plans to expand internationally, with the opening of a US office to unlock new customers and opportunities. Additionally, growth will be driven by expanding delivery capabilities and client relationships, through strategic new hires. To support this growth, investment in systems and processes will bring structure to marketing, BD and account management to support scalability across a larger client base.

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Ellis Recruitment Group is a specialist IT recruitment consultancy serving the Global Enterprise Resource Planning resourcing market. The business was founded in 2010 and has since grown to become a specialist leader in Oracle and SAP consultant placements. Operating under distinct brands, Ellis has established a strong presence in Europe and North America, utilising its proprietary database of software consultants to cater to blue-chip clients across various industries. The market for ERP consultants is experiencing strong and sustained growth, driven by regular upgrade cycles and the migration from on-premise to cloud-based solutions. Ellis provides a business-critical service in delivering high-quality consultants to the underserved and complex market.

The Deal

Mobeus invested £9.5m in a combined debt and equity package to become a significant minority shareholder in Ellis, and support the strategic growth of the business. Mobeus has introduced Rebecca Grattan as Chair of the company.

The Plan

Mobeus’s investment will enable the business to extend its coverage across Europe and North America by pursuing an accelerated hiring strategy, whilst continuing to be a specialist in Oracle and SAP contract resourcing. Mobeus is able to leverage its deep expertise in developing specialist B2B human capital-focused businesses in support of these plans.

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Intralink enables western companies to expand in Asia, Asian corporates to harness the power of international innovation, and governments to grow their exports and attract foreign investment. The company’s mission is to accelerate clients’ growth, innovation and green transition through cost-effective, results-driven global engagement.

For many export-oriented technology firms, Intralink’s teams and networks on the ground present a highly attractive way of cost-effectively accessing distant, fast-growth markets. The relevance of its operating model to such clients has led to rapid recent expansion, and Intralink’s differentiated proposition is well-placed to capitalise on further developments in technology and international trade.

The Deal

Mobeus invested £19.6m in a combined debt and equity package to acquire a minority stake in and support the strategic development and growth of the business. Mobeus will support Intralink’s existing management team, led by CEO Greg Sutch.

The Plan

Mobeus’s investment will enable the business to extend its coverage further across Asia, with plans to expand in the ASEAN region and Indian sub-continent, whilst building on its expertise in B2B tech and sustainability. Mobeus is able to leverage its deep expertise in developing human capital-focused businesses in support of these plans.

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LACE Partners is a leading full-service consultancy which focuses on optimising and transforming the HR functions of large corporates and multinationals.  The business’s services include complex change projects for HR and payroll including people strategy and organisational design, employee experience, and systems, as well as the delivery of data and analytics insight. 

The HR transformation market has expanded significantly in recent years due to increased complexity and digital requirements, with LACE strongly positioned to support its multinational clients via the experience and thought leadership of its highly skilled staff base.

The Deal

Mobeus invested £10.2 million in a combined debt and equity package to acquire a minority stake in and support the strategic development and growth of the business.  Mobeus will support LACE’s original founders, Aaron Alburey and Cathy Acratopulo, who continue to lead the business alongside a wider team of senior talent.

The Plan

Under Mobeus’ investment, LACE will expand the capability and scale of its practice areas, given the increasing demand for its services, through organic and acquisitive growth.  Mobeus has deep sector expertise in growing human capital businesses and a strong track record in developing these to greater scale.

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The Boundary’s mission is to evoke emotion through imagery. Using proprietary technology and IP, The Boundary creates virtual reality experiences, short films, animations, and photo-realistic imagery to bring plans to life for architects and property developers.

Founded in 2014, The Boundary has rapidly gained an international reputation as a leading ArchVis studio, working with world-renowned architects including Renzo Piano, Tadao Ando, and Foster + Partners, on some the world’s most prestigious projects, including The Waldorf Astoria Hotel redevelopment in New York. Excellence in the architectural sector has enabled the business to roll its services into new sectors, including luxury automotive and eCommerce. 

The Deal

Mobeus has invested £8.2 million, with further funding committed to support an existing acquisition pipeline. Mobeus introduced investing Chairman Andrew McGuinness as part of the deal. McGuinness has a strong track record growing creative agencies and was formerly CEO of TBWA and Freuds and co-founded two agencies: Beattie McGuinness Bungay and Seven Dials.

The Impact

Mobeus provided follow on funding to make two key acquisitions in September 2021 and December 2023, which significantly expanded the company’s scale and capabilities. The transformational acquisition of New Zealand based Buildmedia extended The Boundary’s international reach and brought in market-leading technology. Since Mobeus’s initial investment, The Boundary’s profits have grown by 2.5x. The company now operates with 100 skilled 3D artists and software developers across three offices on three continents.

The Realisation

After a three year hold period, Mobeus sold The Boundary to Kester Capital, a well-regarded UK mid-market private equity firm, who invested alongside the management team Mobeus had originally backed. The sale delivered a 2.4x MoC and a 37% IRR return for Mobeus 1.

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Access is a fast-growing, international public policy firm that advises many of the world’s largest technology companies on matters ranging from data policy to infrastructure regulation and compliance.

Access is positioned at the heart of regulatory and technology change and has a deep understanding of both policy and technical aspects of dataflows and data delivery systems.

Headquartered in London, the business manages its international service offering from offices in the US, Africa, Asia and the Middle East. This operational scope enables Access to serve its world-leading multinational client base wherever their policy needs arise.

The Deal

Mobeus invested £13.1 million for a minority stake in the business, which has experienced rapid growth, with revenues doubling over the previous three years.

The Impact

With Mobeus’s backing Access and its team grew both organically and through acquisition. During the investment term, in addition to a £7 million refinancing, Mobeus helped Access to complete two bolt-on acquisitions in Singapore, adding c. £1.5 million to profits. This resulted in a doubling of the business in headcount to 120 people, and growth in revenues from £11 million to £25 million.

The Realisation

Less than three years after the investment, Mobeus sold Access to Mayfair Equity Partners, a well regarded UK mid-market private equity firm. The sale delivered a 4.4x MoC and 64% IRR return for Mobeus 1.

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The Sale

We sold Tessella to Altran Group, a €2 billion French based multinational for an undisclosed price. We generated a 2.9x multiple of cost and a 42% IRR on the deal. The shareholders including Mobeus have also retained the fast-growing data archiving part of Tessella’s business, a separate entity called Preservica.

The Impact

At the time of the exit, Tessella reported revenues of £26.5 million, up 43% from the time of the 2012 buyout. Oxfordshire-based Tessella was founded in 1980 and has gone on to become a global business, with offices now in the Netherlands and the US.

The Original Deal

We originally backed Tessella in 2012, when we invested £5.6 million as a combined debt and equity package to back the £16.7 million MBO of the business. Mobeus introduced Dr Steve Curl, a Mobeus Operating Partner, as Chairman.

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Kinneir Dufort (“KD”) is a design and product development consultancy which delivers world class innovation services for leading Medical, Consumer and Industrial clients around the globe. Based in Bristol, the team provides outsourced design and innovation services to global multinationals including Roche, AstraZeneca, Unilever, Coca Cola, Thales and Sony, as well as scaling start-ups. 

The Deal

Mobeus invested £5.8 million to support the MBO of Kinneir Dufort in 2016. Mobeus secured the deal by demonstrating a thorough understanding of the design process whilst taking a commercial view on the wish of the majority of the previous shareholders to retire from the business immediately on completion.

The Impact

With Mobeus’s backing, Kinneir Dufort advanced its internal systems and processes to enable the business to scale efficiently, expanded its management team and widened its client base. As a result, the business grew substantially, more than doubling profitability over the investment period. At the same time, the quality of earnings of the business markedly improved through focusing on high-value life science sectors.

The Realisation

In 2022, the business was sold to Inflexion-backed SteriPack Group returning a 2.8x MoC and 28% IRR return for Mobeus 1.

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