G=mc2 provides technology-enabled, strategic consultancy to owners of iconic global brands, including Unilever, Danone, Harman and Mondelez. The business is positioned to benefit from strong market tailwinds, as leading brands increasingly invest in data-driven decision-making and are able to derive intricate cultural insights from social media. This is powered by a proprietary AI platform – Visible – which helps clients understand what consumers are thinking today and how to position and innovate their brand for the future.

The Deal

Mobeus invested £15.8m for a majority stake in G=mc2, to fund continued expansion and international growth. As part of the transaction, Mobeus introduced a new Chair and CFO to the business, to support G=mc2 growth strategy and operations.

The Plan

With Mobeus’s support, G=mc2 plans to expand internationally, with the opening of a US office to unlock new customers and opportunities. Additionally, growth will be driven by expanding delivery capabilities and client relationships, through strategic new hires. To support this growth, investment in systems and processes will bring structure to marketing, BD and account management to support scalability across a larger client base.

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Big Potato Games is a leading creator, licensor, designer and distributor of party and family games. The company is a leader and a trend-setter, with a rich portfolio of IP combining a growing list of established favourites with a reputation for creating innovative and exciting new titles. It now sells over 64 titles, both online and through retailers worldwide, in 44 countries in total.

Big Potato became a certified B-Corp in 2024 and employs 63 people in its London office, with a growing international presence in both the United States and Germany.

The Deal

Mobeus invested £16.2m to fund a buyout from private shareholders and an EOT with a view to accelerating new product development and international expansion. Mobeus introduced Judy Gibbons as Chair. She was formerly Chair of Wonderbly, the personalised books business, as well as Which?.

The Plan

Mobeus’s investment will enable the business to continue to invest in growing existing products to create more “big hitters” and enhance New Product Development. Sales will also be increased by maximising existing sale channels and increasing online sales. Controlling more distribution in-house will improve margins and facilitate category management – a plan Mobeus adopted extremely successfully in Star Brands. There is also potential upside by further developing its digital offering.

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Distant Journeys specialises in proprietary escorted tours for older travellers seeking long-haul, memorable excursions. The business currently focuses exclusively on UK consumers, with a product offering to a range of destinations across Australasia, Asia, Southern Africa and North America.

The Deal

Mobeus invested £15.2m as a combined debt and equity package as part of a buyout of founder shareholders.  MD Simon Whittle remained with the business to lead these growth initiatives, and Mobeus introduced several key executives to join the established senior management team. Richard Bowden-Doyle joined as Chairman, bringing a wealth of experience from his tenure at industry giants such as Thomson Holidays, Thomas Cook, and Lastminute.com, along with leadership roles at Saga Travel Group, Titan Travel UK, and Neilson Active Holidays.

The Plan

Distant Journeys has delivered strong growth post COVID and the plan is to build on this momentum, launching new itineraries in existing destinations whilst expanding into new destinations. Operational improvements are also on the agenda, with investments earmarked for upgrading sales and customer engagement systems.

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Ellis Recruitment Group is a specialist IT recruitment consultancy serving the Global Enterprise Resource Planning resourcing market. The business was founded in 2010 and has since grown to become a specialist leader in Oracle and SAP consultant placements. Operating under distinct brands, Ellis has established a strong presence in Europe and North America, utilising its proprietary database of software consultants to cater to blue-chip clients across various industries. The market for ERP consultants is experiencing strong and sustained growth, driven by regular upgrade cycles and the migration from on-premise to cloud-based solutions. Ellis provides a business-critical service in delivering high-quality consultants to the underserved and complex market.

The Deal

Mobeus invested £9.5m in a combined debt and equity package to become a significant minority shareholder in Ellis, and support the strategic growth of the business. Mobeus has introduced Rebecca Grattan as Chair of the company.

The Plan

Mobeus’s investment will enable the business to extend its coverage across Europe and North America by pursuing an accelerated hiring strategy, whilst continuing to be a specialist in Oracle and SAP contract resourcing. Mobeus is able to leverage its deep expertise in developing specialist B2B human capital-focused businesses in support of these plans.

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Intralink enables western companies to expand in Asia, Asian corporates to harness the power of international innovation, and governments to grow their exports and attract foreign investment. The company’s mission is to accelerate clients’ growth, innovation and green transition through cost-effective, results-driven global engagement.

For many export-oriented technology firms, Intralink’s teams and networks on the ground present a highly attractive way of cost-effectively accessing distant, fast-growth markets. The relevance of its operating model to such clients has led to rapid recent expansion, and Intralink’s differentiated proposition is well-placed to capitalise on further developments in technology and international trade.

The Deal

Mobeus invested £19.6m in a combined debt and equity package to acquire a minority stake in and support the strategic development and growth of the business. Mobeus will support Intralink’s existing management team, led by CEO Greg Sutch.

The Plan

Mobeus’s investment will enable the business to extend its coverage further across Asia, with plans to expand in the ASEAN region and Indian sub-continent, whilst building on its expertise in B2B tech and sustainability. Mobeus is able to leverage its deep expertise in developing human capital-focused businesses in support of these plans.

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LACE Partners is a leading full-service consultancy which focuses on optimising and transforming the HR functions of large corporates and multinationals.  The business’s services include complex change projects for HR and payroll including people strategy and organisational design, employee experience, and systems, as well as the delivery of data and analytics insight. 

The HR transformation market has expanded significantly in recent years due to increased complexity and digital requirements, with LACE strongly positioned to support its multinational clients via the experience and thought leadership of its highly skilled staff base.

The Deal

Mobeus invested £10.2 million in a combined debt and equity package to acquire a minority stake in and support the strategic development and growth of the business.  Mobeus will support LACE’s original founders, Aaron Alburey and Cathy Acratopulo, who continue to lead the business alongside a wider team of senior talent.

The Plan

Under Mobeus’ investment, LACE will expand the capability and scale of its practice areas, given the increasing demand for its services, through organic and acquisitive growth.  Mobeus has deep sector expertise in growing human capital businesses and a strong track record in developing these to greater scale.

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The Translation People is a leading UK provider of language services (including translation, interpretation, voice over) to large corporates and SMEs. The business provides critical language services to a range of end industries using a combination of technology and specialist international linguists.

From offices across the UK, France and Germany, The Translation People is well placed to provide reliable, responsive and high quality services to clients across the globe.

The Deal

Mobeus invested £12.4 million in a combined debt and equity package to support the MBO of the business from the founding shareholders. Mobeus are supporting the existing Management team led by Jasmin Schneider and introduced Steve Dolton as Chair as part of the Investment.  

The Plan

Under Mobeus’ investment, The Translation People will accelerate organic growth through investment into sales and marketing whilst enhancing scalability through investment into the operational workflow platform. Alongside organic growth the business will pursue inorganic growth through the acquisition of smaller language service providers as well as specialist providers across the UK and Europe.

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GW Global Insights is a leading provider of news, insights and data to the industrial gases industry. Its “Gasworld” brand (www.gasworld.com) is regarded as the go-to platform for the $100 billion market and has established a global client base for its publications, worldwide events and business intelligence products. The growing importance of hydrogen in the low-carbon economy led GWGI to create and develop “H2 View” in 2019, focusing on four key pillars of technology, mobility, power and policy. H2 View has grown rapidly since inception and is already considered a leading source of sector insight.

The Deal

Mobeus provided a combined debt and equity package to support the MBO of the business from its founder. The management team led by CEO, Martyn Hammond, will continue to lead the business through its next phase of growth.

The Plan

Mobeus will support GWGI in continuing to provide high-quality content whilst promoting the development of its business intelligence offerings, digital content and marketing services as well as rapidly expanding its portfolio of events.

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Gungho Marketing is a sales-outsourcing and appointment-setting business focused on the Regulatory Technology sector. Using a combination of telemarketing and email marketing, Gungho identifies corporate buyers of regulatory and compliance solutions from its proprietary database, and then sets up qualified sales appointments with client sales representatives.

From offices in Dorchester and North Carolina, the business serves a diverse customer base with international reach, covering both some of the largest providers of compliance solutions in the world, as well as smaller PE and VC funded challengers.

The Deal

Mobeus invested £8.8 million in a combined debt and equity package to support the MBO of the business from the Founder. Mobeus has introduced Mark Kirwan as Executive Chair.

The Plan

Gungho is a clear market leader in RegTech. Under Mobeus’s investment the business will invest in its operations to enhance scalability, continue to build its proprietary database, and expand its offering into related verticals such as Legal Technology and Tax Technology.

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The Insight Collective is a technology-focused provider of content syndication and lead generation services. Using a combination of research, content, AI and data science capabilities, Insight Collective identifies corporate buyers with a verified interest in its client’s service or product, from a combination of proprietary and third-party data sources.

From its offices in the UK, US and South Africa, the business serves a diversified and high-quality client base, representing both some of the largest technology and professional services businesses in the world as well as smaller high-growth VC and PE backed challengers.

The Deal

Mobeus invested £17.7 million in a combined debt and equity package to support the MBO of the business, with the incumbent team acquiring the business from its founders. Mobeus introduced Richard Atkins as Chairman as part of the process.

The Plan

Insight Collective will continue to invest in their technology platform, as well as continue to refine their data science and analytics capabilities. The business has grown rapidly to date achieving a 20% CAGR over the past five years. Further investment in technology and data analytics will enable the business to continue to grow at pace, delivering greater volumes of larger campaigns.

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