The acquisition marks a further important step in Orbital’s strategy to improve connectivity standards across UK holiday parks and marinas, bringing together greater scale, specialist expertise and strong customer relationships to deliver a high-quality experience for both park owners and guests. 

Headquartered in Kent, Orbital is a leading provider of high-speed internet solutions across the UK, with a strong presence in leisure venues alongside business and residential markets. The group has a strong track record of delivering reliable connectivity in rural and hard-to-reach locations through a combination of organic growth and targeted acquisitions. 

With the addition of LPIS, Orbital now provides connectivity to around 360 parks, supporting more than 70,000 end users nationwide. The transaction builds on Orbital’s momentum following the acquisition of ClubWiFi in 2025, further strengthening its national footprint and reinforcing its position in the leisure and tourism connectivity market. 

Orbital’s specialist leisure division will now comprise LPIS, ClubWiFi and Vfast Parks, Orbital’s dedicated holiday park brand, providing broader national coverage, enhanced network resilience and continued innovation for customers across the sector. 

Guy Blackburn, Partner at Mobeus Equity Partners, commented: “Mobeus is delighted to continue supporting Orbital’s buy-and-build strategy, bringing together complementary businesses with strong reputations, high-quality infrastructure and longstanding customer relationships. The acquisition of LPIS reflects our commitment to backing scalable platforms in attractive, consolidating markets, and we look forward to continuing to support the Orbital team as they expand the group’s capabilities and reach across the leisure and tourism sectors.” 

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G=mc2’s forward-thinking approach combines experienced strategic advice with powerful data analytics that allows brand owners to address their most important growth challenges. The calibre of people we have met throughout the business and the sophistication of their proprietary AI platform truly sets them apart, providing clients with exceptional clarity and insight. We are excited to work closely with Steve and the wider team as they pursue the next phase of expansion in the UK and internationally.

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Founded in 2002, Kaera has established itself as a trusted partner to German tour operators and travel agencies, specialising in surety and liability insurance. The acquisition brings Kaera’s longstanding insurer relationships into AUG, strengthening its presence in the DACH region and diversifying its client base.

TIE, a boutique UK travel brokerage, complements AUG’s existing operations, deepening its presence with UK clients.

Freddie Bacon, Investment Director at Mobeus: “These acquisitions represent an important strategic development for AUG as we realise our ambition of building a pan-European travel MGA. Bringing Kaera and TIE into the group strongly complements our underlying growth plan as the business continues to expand its product offering and geographic reach across Europe.”

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Founded in 2021, 3XO has quickly established itself as a trusted advisor to boards and remuneration committees of major organisations, specialising in the design and implementation of talent reward, compensation, and incentive strategies. The acquisition brings 3XO’s founders into LACE as Executive Directors to lead a newly formed Reward and Performance business unit.  

Guy Blackburn, Mobeus Partner said: “We are delighted to see LACE Partners go from strength to strength. The acquisition of 3XO is the first in a series of planned bolt-ons as Mobeus continues to support LACE’s ambitions to scale both in the UK and internationally. This transaction exemplifies our strategy of backing high-quality management teams to deliver transformational growth.”  

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The award reflects the exceptional growth and ambition of the Star Brands team over our six-year partnership, during which we supported investment in leadership, strategic M&A and international expansion.

This is a great British success story – we took the product into over 120 countries around the world, increased sales five-fold and profits 15x under our ownership – acquiring its US distributor along the way – and then sold the business for £345m upfront consideration plus an earnout to a large US quoted company. It was the largest return in our history by some margin.

Thanks to Justin Maltz and Dominic Draysey who led the exit on behalf of Mobeus.

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We have taken all our learnings from that Distinctive Brand and will apply them to our new investment in Big Potato Games, another high growth business that has already made strong progress in the very large USA market.

Our programme to increase portfolio M&A has really start to motor this year, five bolt-ons to date and several currently in due diligence and expected to complete by year end. Mobeus 2 investment LACE partners is one of the companies looking to scale rapidly through M&A and is certainly one to watch for the future.

Please click here to read Inside Out, our review of all the latest Mobeus deals.

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Big Potato has grown through an IP-led strategy – now selling over 64 titles. Games are sold both online and through retailers worldwide, in 44 countries in total. Big Potato’s IP is constantly expanding keeping the business at the forefront of their industry whilst building a back-list of established and evergreen favourites.

The market opportunity is large and well-suited to Big Potato’s fast-paced and social product offering; there are over 300m board game players across Big Potato’s core markets, with 60% of purchases made with the explicit intention of playing with friends and family or for a specific occasion.

With Mobeus’s support, Big Potato will:

• Increase R&D to accelerate the launch of new titles.
• Continue to expand its international footprint.
• Invest in digital products that drive real-life connections

Big Potato became a certified B-Corp in 2024 and employs 63 people in its London office, with a growing international presence in both the United States and Germany.   The business is run by Co-CEOs Dean Tempest and Adam Wright who will be joined by Judy Gibbons as Chair. Gibbons was formerly Chair of Wonderbly, the personalised books business, as well as Which?, and will provide support with the business’s digital and organisational strategies.   

Mobeus Investment Director Dominic Draysey led the transaction with Jordan Kay, Harry Pampiglione and Chris Price. Draysey who will join the board alongside Mobeus Partner Justin Maltz said:

“Big Potato is a purpose-led business, with a clear mission to help people build connection. We have been impressed with the team’s dedication to that mission. We are similarly impressed with their commitment to innovation. We see the combination of purpose and innovation as a winning formula for gaining market share in a market growing by c.6% annually.”

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Edinburgh based MVLT has experienced remarkable growth in recent years and will join ATG’s Wilderness business, bringing further scale and operational expertise in premium custom travel. Combining these two successful businesses will create the leading luxury and experiential inbound tour operator in the UK and Ireland.

This is ATG’s third acquisition and further supports its continued growth strategy in partnership with Mobeus.

Justin Maltz, Mobeus Partner, said: “ATG is seen as the go to provider for discerning customers looking for exceptional adventure and experiential travel experiences. It has delivered very strong growth post COVID and we are delighted to support this acquisition which will add further scale to the business and materially enhance the Wilderness component of the Group”.

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Over the last 12 months, Jordan has played an important role driving forward our origination and execution activities, alongside being actively involved in several value creation projects for the Mobeus 2 portfolio, notably in The Translation People’s buy and build programme.

“As we start to build the shape of our team in advance of raising Mobeus 3 at the end of this year, we are delighted that Jordan has continued to make strong progress such that he is seen internally and externally as a key senior member of our investment team.”

Ashley Broomberg, Managing Partner

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• Sold for Enterprise Value of £345m plus a potential earnout: Mobeus originally invested £11.6m to fund a buyout of the business in 2019
• Exceptional growth delivered under Mobeus’s guidance:
  • Sales have grown over 5x to in excess of £150 million
  • EBITDA has increased 15x
• Proven Track Record of Delivering Exits: this is the 7^th realisation from Mobeus 1
• Forward Momentum: Mobeus is actively investing Mobeus 2, planning to complete its 8^th investment in Spring 2025, with plans to raise Mobeus 3 in 2026

From Private Label to Global Sensation When Mobeus acquired Star Brands in July 2019, it was primarily a manufacturer of private-label cleaning products for UK retailers. However, the team quickly recognised the game-changing potential of its Pink Stuff brand. Through savvy investment and strategic support, the company capitalised on the emerging “CleanTok” trend in social media, building a viral global presence with millions of followers.

The flagship Pink Stuff Miracle Cleaning Paste, celebrated for its outstanding efficacy, rhubarb fragrance and bold shelf presence, became a household staple, winning over loyal consumers worldwide. During Mobeus’s partnership, the brand expanded to 118 countries, with the United States emerging as its largest market, including partnerships with Walmart and Amazon.

In 2023, Mobeus facilitated the acquisition of Star Brands’ US distributor, a highly accretive transaction that brought key American retail channels. Additionally, Mobeus supported an extensive program to refine and secure the company’s intellectual property, particularly in the US. The company also expanded rapidly across Europe, propelled by partnerships with leading pan-European retailers like Action.

Mobeus Partner Justin Maltz, who managed the investment with Investment Director Dominic Draysey, said:

“This has been a fantastic journey of accelerated expansion. We built a genuine partnership with Henrik, Tim and Gavin that was able to navigate the many challenges of rapid growth. It included the elements which Mobeus targets in every investment – a great team, international expansion, a transformational acquisition and a clear and aligned mission which we pursued relentlessly.  We believe in the Power of Pink and look forward to seeing the brand continue its path to global leadership under its experienced and committed new owners.”

Mobeus and management were advised on the sale by Tim Leach, Marc Curtis, Robbie Garvey and Saatwik Gupta at Houlihan Lokey (corporate finance), by Dahren Naidoo, Fiona Woodhead and Farrell Tang at Freeths (legal) and by Luc Attlan at Faegre Drinker (US legal).

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